We Welcome Gucci’s Fur Free Announcement

Gucci, one of the most recognizable fashion brands in the world, has declared its intention to go Fur Free.

On November 11th 2017, Marco Bizzarri, CEO of Gucci, announced that, starting next year, the brand would stop using animal fur in their products, and would join the Fur Free Alliance.

Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.

Marco Bizzarri, Gucci’s President & CEO

We welcome the announcement and give Gucci an ovation for its commitment to its social responsibility to make animals’ lives better.

The Fur Free Alliance campaigns on behalf of animals most exploited for their fur, namely mink, coyote, raccoon, fox, rabbit, and karakul.  Sheep, goats, and alpaca have still yet to be added to the list.

Currently, approximately 85% of the fur sold worldwide is supplied from fur producing farms, at the expense of the suffering of 45 million innocent animals. Some countries that have high standards of animal welfare banned animal fur production years ago. Many European nations including England (2000), Northern Ireland (2000), Austria (2004), Croatia (2014), and the Netherlands (2013), had stopped animal fur production. Switzerland and Germany are indirectly limiting the production of animal fur by keeping strict limits on reproduction levels of animals like foxes that are exploited for their fur.

Contrary to this trend, South Korea is one of the biggest importers and consumers of animal fur products, most of which are the result of extreme brutality committed against live animals in China.

We sincerely hope that Gucci’s commitment to go fur free has a far-reaching impact on the world fashion industry. Furthermore, we strongly urge domestic fashion brands to align their production practices with the rest of the world and ban the use of fur.

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